Without unnecessary introductions. In prototype of the model I used well known, and well explained tools so I wouldn’t have to “reinvent the wheel” in my work. Those tools are pretty clever themselves and already pretty accurate in addressing conditions that are posed on charisma.
First is a concept described in book titled Tribal Leadership: Leveraging natural groups to build a thriving organization. Authors of this concept argue that societies/communities are build from little tribes. Each of tribes could be characterized with one of five dominating broad perceptions. To communicate effectively and to claim leadership over those tribes one should create message based on perception level of those tribes and through message inspire them to go a level further. Understanding of this concept is key to for charisma to reach the broadest audience possible with one, well developed message. Here is how Dave Logan, one of the authors explains it:
Second concept is strictly addressing our reach to limbic system/the old, cognitive, emotional brain and forcing it to make a decision before rational conflict monitoring processes could react – Golden Circle as stated by Simon Sinek is well known idea used in neuro-linguistic programming (NLP) codified into simple logical order of presenting information. You start with “why?”, aligning audience to your message with stated passion and beliefs so then you could rationalize the decision (which is made already) for them with answering the “how?” question. Lastly the question “what?” is just a call to action. Here is Simon Sinek with broader explanation:
Message have to be delivered in what appear as a confident, alpha sub-communication. This will primarily affect followers limbic systems and through subliminal reactions of their own hormone levels suggest them how to act in presence of leader. Establishing sub-communicative dominance is then one of the key elements for communication model to be a charisma. How hormones work? Let’s hear Amy Cuddy on this one:
Last, but not least – charisma as a model has to address problems with media and catalyst, both are elements of the charismatic authority model. The media element is what distorts message before the reach to audience/followers, and catalyst is a external condition that could work for advantage or disadvantage of the message (economic crisis is a great example of such catalyst). Charisma should address both to be the most effective.
Those elements are aimed at creating non-rational response in sense that such reaction is driven from cognitive, emotional processes of brain. You could use charisma model to advertise a perfectly rational, reasonable idea by “selling” it to our “emotional side”, of course but type of authority you would be creating in major part would be non-rational, hence charismatic.
Questions, arguments, opinions, critique and praise are strongly encouraged!
Take care until next time
– Przemek Kucia